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# Mimco Is Bringing Back Its Cult Mim Pouch for Its 30th Birthday
- URL: https://www.blankidentity.com.au/mimco-is-bringing-back-its-cult-mim-pouch-for-its-30th-birthday/
- Published: 2026-09-26T08:07:54.000Z
- Updated: 2026-09-26T08:07:54.000Z
- Description: Fans asked, Mimco listened. The Australian accessories brand is reissuing its best-loved designs, and marking the moment with a mockumentary series.
- Author: Amber R
- Tags: Fashion, News

If you were in an Australian high school, university or office in the 2000s, there is a good chance you owned, borrowed or coveted a Mimco pouch. The Melbourne-born accessories brand turns 30 this year, and it is celebrating by bringing its greatest hits back.

## The Re-Edition

The limited-edition Re-Edition series revisits Mimco's archive and reissues some of its most-loved designs with refreshed materials, signature hardware and nostalgic colourways. The first styles include:

- the **Mim Pouch**, the brand's cult clutch, including the much-loved black and rose gold colourway
- the **Mim Pouch Shoulder Bag**
- the **Turnlock Bowler** and Turnlock styles

Mimco says more reissues are on the way before Christmas.

## Led by the fans

The decision came straight from customers. "Across social media, customers were resurfacing original designs, sharing the memories attached to them and actively asking for these iconic styles to return," said Mimco general manager Jennie Moon. It is a smart read of the moment: nostalgia for the 2000s is everywhere, and archive reissues have become one of fashion's most reliable ways to win back a generation.

## SO BACK

To mark the anniversary, Mimco has also made a 10-episode mockumentary, *SO BACK: Inside Mimco HQ*, produced with Undertow Content. It stars head office staff alongside cameos from personalities including Elle Ferguson, Elliot Garnaut and Brittney Saunders, and it is designed to be entertaining first and a sales pitch second.

## Where to buy

The Re-Edition range is available through Mimco stores and online.

*Sources:* [*Ragtrader*](https://www.ragtrader.com.au/news/mimco-reissues-historic-styles-in-30th-year?ref=blankidentity.com.au)*,* [*marie claire*](https://www.marieclaire.com.au/fashion/fashion-news/fashion-beauty-lifestyle-news-august-september-2026/?ref=blankidentity.com.au)*. Image courtesy of Mimco.*