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# Netflix Is Bringing Live NFL to Australia This Month
- URL: https://www.blankidentity.com.au/netflix-is-bringing-live-nfl-to-australia-this-month/
- Published: 2026-09-27T07:50:58.000Z
- Updated: 2026-09-27T07:50:58.000Z
- Description: The 49ers face the Rams in a live broadcast from Australia, part of Netflix's expanding live sports push and a rare chance to catch NFL streamed live locally.
- Author: Sian L
- Tags: Entertainment

Streaming platforms chasing live sports rights isn't new, but Netflix bringing an NFL game to Australian soil, and streaming it live, is a genuinely notable moment for local sports fans.

## The Game

Netflix's September slate includes a live NFL broadcast from Australia, with the San Francisco 49ers facing the Los Angeles Rams. It's part of a broader expansion of Netflix's live sports broadcasting, which has moved well beyond documentary coverage into genuine real-time event streaming.

The match was played at the Melbourne Cricket Ground in front of a crowd of more than 100,000 fans, kicking off on the morning of 11 September in Australian time (the evening of 10 September in the US). The 49ers came away with a 27-7 win, and the broadcast drew a strong global audience, averaging around 18.5 million viewers in the US alone and peaking above 21 million, with roughly 21.7 million watching worldwide across more than 200 countries.

## Who Called the Game

Netflix assembled a heavyweight broadcast team for the occasion. Elle Duncan hosted the studio coverage alongside Hall of Famers Michael Irvin, Nick Foles and Clay Matthews III, while Noah Eagle handled play-by-play with Luke Kuechly making his booth debut as analyst. Tom Pelissero and MJ Acosta-Ruiz worked the sidelines, Terry McAulay covered the rules, and the Jonas Brothers performed at halftime, giving the broadcast a genuine event feel rather than a standard midweek fixture.

## Why It Matters Locally

For Australian viewers, NFL access has traditionally meant odd broadcast hours and patchwork streaming rights. A live game staged and streamed on home soil, on a platform most households already have, changes that equation. It's also a signal of where Netflix's sports strategy is headed: fewer standalone events, more of them staged specifically for a streaming audience, following on from its earlier moves into WWE and boxing broadcasts.

## What It Costs to Watch

Netflix doesn't gate its live sports behind a premium tier; the Melbourne game streamed to subscribers on any plan. In Australia that means the cheapest way in is the ad-supported Standard with Ads plan, currently priced at $9.99 a month, up from $6.99 when it first launched locally, through to Standard at $20.99 and Premium at $28.99 for four simultaneous 4K streams.

**Details:** San Francisco 49ers vs Los Angeles Rams, streamed live from the Melbourne Cricket Ground on Netflix.

## Also on the Slate

Netflix's Untold documentary series is also releasing new profiles this month, including one on Australian Olympic breakdancer Raygun, adding a local documentary angle to a month that's already unusually sports-heavy for the platform.