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Privacy Policy

Privacy Policy

Last updated: 28 September 2026

BLANK IDENTITY ("we", "us", "our") is operated by BLANK IDENTITY (ABN 24 210 549) ("the Company"). This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit blankidentity.com.au ("the Site"), subscribe to our newsletter, or otherwise interact with us.

We are committed to handling personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Where our readers are located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with their own data protection laws (such as the GDPR), we also aim to meet those standards for the personal information of those individuals.

1. Personal information we collect

We may collect the following kinds of personal information:

  • Contact details you provide directly, such as your name and email address when you contact us or subscribe to our newsletter
  • Newsletter subscription data, including your email address and engagement with our emails (opens, clicks), managed through our publishing platform Ghost
  • Technical and usage data, such as your IP address, browser type, device information, pages visited, referring URLs and time spent on the Site, collected automatically through website analytics (e.g. Google Analytics)
  • Advertising identifiers and cookie data, collected via Meta (Facebook/Instagram) and Google advertising pixels, used for retargeting and measuring ad performance
  • Correspondence, including any information you provide when you email us, comment, or pitch us a story

We do not knowingly collect sensitive information (such as health, racial or religious information) unless you volunteer it to us directly, and we do not collect information from children.

2. How we collect personal information

We collect personal information:

  • Directly from you, when you subscribe to our newsletter, email us, or otherwise contact us
  • Automatically, through cookies and similar tracking technologies when you browse the Site
  • From third-party platforms, such as Meta and Google, where you interact with our advertising or social content

3. How we use personal information

We use personal information to:

  • Send our newsletter and respond to enquiries
  • Operate, maintain and improve the Site and its content
  • Understand how visitors use the Site, using aggregated analytics
  • Deliver and measure the performance of advertising, including retargeting campaigns run through Meta and Google
  • Comply with our legal obligations

We do not sell personal information to third parties.

4. Cookies and tracking technologies

The Site uses cookies and similar technologies, including:

  • Essential cookies required for the Site to function
  • Analytics cookies (e.g. Google Analytics) to understand visitor behaviour
  • Advertising cookies (e.g. Meta Pixel, Google Ads tags) to deliver and measure relevant advertising, including on third-party platforms

You can control or disable cookies through your browser settings. Disabling cookies may affect how the Site functions. EEA/UK visitors are presented with a cookie consent option on first visit in line with GDPR requirements.

5. Disclosure of personal information

We may disclose personal information to:

  • Service providers who help us run the Site and newsletter, including Ghost (our publishing and email platform) and Make.com (our automation platform for social publishing)
  • Meta Platforms, Inc. and Google LLC, for advertising, analytics and automated social posting to Facebook, Instagram and LinkedIn
  • Professional advisers, such as our lawyers or accountants, where necessary
  • Regulatory or law enforcement bodies, where required by law

Some of these service providers (including Ghost, Meta and Google) may store or process personal information on servers located outside Australia, including in the United States. Where personal information is disclosed overseas, we take reasonable steps to ensure it is handled consistently with the APPs and, where applicable, the GDPR, including relying on the recipient's own compliance frameworks (such as the EU-U.S. Data Privacy Framework or standard contractual clauses, where relevant).

6. Data security

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification or disclosure, including restricting access to personal information and using reputable, secure third-party platforms. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Your rights

Australian users may request access to, or correction of, personal information we hold about you, and may lodge a complaint about how we've handled your personal information. To do so, contact us using the details below. If you're not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

EEA/UK users have additional rights under the GDPR, including the right to access, correct, erase or restrict the processing of your personal information, the right to data portability, and the right to object to processing (including for direct marketing). You also have the right to lodge a complaint with your local data protection authority.

To unsubscribe from our newsletter at any time, use the unsubscribe link in any email we send, or contact us directly.

The Site contains links to third-party websites, including brand and retailer pages referenced in our articles. We are not responsible for the privacy practices of these third parties, and we encourage you to review their privacy policies.

9. Children's privacy

The Site is not directed at children, and we do not knowingly collect personal information from children.

10. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent changes. We encourage you to review this page periodically.

11. Contact us

For any questions, access or correction requests, or complaints about this Privacy Policy or our handling of your personal information, contact us at:

Email: hello@blankidentity.com.au