Zimmermann takes its Fall 2026 campaign to a Paris billboard ahead of its SS27 show
Zimmermann's Fall 2026 Trailblazer campaign is on a billboard at 10 rue Royale in Paris this September, its second outdoor campaign in the city, ahead of its Spring/Summer 2027 show on 5 October.
Zimmermann has taken over one of the smartest addresses in Paris for September. The Sydney-founded label has unveiled its Fall 2026 campaign on a billboard at 10 rue Royale, between Place de la Concorde and Place de la Madeleine, running throughout the month. It is the brand's second outdoor campaign in the French capital, following its first in June, and it lands just days before Zimmermann returns to the Paris Fashion Week schedule for Spring/Summer 2027.
Paris as a second home
The positioning is deliberate. In its announcement, Zimmermann described the billboard as "a significant step in establishing Paris as the brand's second home to Sydney." Founded by sisters Nicky and Simone Zimmermann in Sydney in 1991, the label has become one of Australia's most visible fashion exports, and a sustained out-of-home presence in central Paris underlines how important the city has become to the label.
The Fall 2026 collection: Trailblazer
The billboard celebrates the Fall 2026 collection, titled Trailblazer. The campaign was shot by Anthony Seklaoui and stars model Apolline Rocco Fohrer, pictured in the Valient Lingerie Gown in Dark Periwinkle.
According to the brand, the collection "channels confidence, strength and drive, drawing on stories of gamechangers who took risks and broke barriers." In practice, that means a mix of utility and femininity:
- Sculptural silhouettes, structured drill and relaxed wool suiting with sport, uniform and workwear references
- A shift into evening with lace-trimmed tailoring, lingerie-inspired layering and corsetry details
- A reimagined Cloud 91 bag line, part of what Zimmermann calls the collection's "1920s-inflected glamour"
The Fall 2026 range is currently the lead collection on Zimmermann's website, where the Cloud 91 Shopper in mahogany and the Valiant Long Utility Cardigan feature alongside the campaign imagery.
Next stop: the Spring/Summer 2027 show
The timing of the campaign gives Zimmermann a strong presence in Paris ahead of its runway show. Paris Fashion Week for Spring/Summer 2027 runs from 28 September to 6 October 2026, and Zimmermann is scheduled to show on Monday 5 October, the same day as Matthieu Blazy's second ready-to-wear collection for Chanel.
It will not be the only Australian presence in Paris that week. The Australian Fashion Council, backed by the NSW Government and Austrade, is running its first Australian Fashion Room, a trade showroom for 12 Australian labels at Galerie Poggi from 30 September to 4 October, aimed at international buyers and media.
Where to see it
- Billboard: 10 rue Royale, Paris, throughout September 2026
- Collection: Fall 2026 Trailblazer, via Zimmermann boutiques and zimmermann.com
- Next show: Spring/Summer 2027, Paris Fashion Week, 5 October 2026 (Paris time)
Sources: Zimmermann via PR Newswire and Daily Front Row
