Veuve Clicquot Summer Collection Australia: Summer in Yellow
The yellow label steps off the bottle this summer: a duffle for the road, a knitted sun for the lawn, a surfboard, a bike and a poster, with everyone invited.
That yellow label has been turning up at summer lunches for generations, and this year it has stepped right off the bottle. The Veuve Clicquot summer collection in Australia takes the brand you already know and gives it a duffle, a picnic basket, a knitted sun, a surfboard and a bicycle, so it can turn up in a lot more places than the glass, and a lot more of us can join in.
Think about how nostalgic that orange and yellow is. A cork, a clink, a long afternoon with nowhere to be. Now picture it on the road, on the lawn, by the pool and on your wall. The brand comes to life, shows off a little, and the door is open to everyone. No guest list, no velvet rope, just a bit of yellow and a good excuse.
On the road
Start with the Le Picnic Voyage Collection, where the yellow label steps off the bottle and onto a big woven duffle with leather trims and those yellow stripes. A magnum of Yellow Label comes along too, because a magnum says you are expecting company. Throw it in the boot, drive somewhere with a view, and suddenly the brand is a whole plan for next weekend.
On the lawn and at the table
Once you have arrived, unpack the Le Picnic Beach Basket Collection and let the brand come to life on the grass. It is a limited-edition collaboration with Souleiado, and the whole afternoon lives in one wicker beach basket: a cotton picnic rug in a gorgeous pattern, four matching plates and a bottle of Yellow Label. Spread out that roomy square rug, set the plates down, and wave over anyone wandering past, because a picnic like this is really an invitation.
Right beside it, the Chasing the Sun Totem in Rosé is where the brand really comes to life on the rug. Designer Yinka Ilori took the calabash, the old portable drinking vessel, and turned it into a sunny, pink and yellow knitted sculpture made from upcycled materials. It keeps the bottle chilled for up to 90 minutes, and it looks like a party before anyone has poured anything.
Back home, the Capsule Collection Arrow in Rosé carries the brand to the table in a small, sweet way. The famous arrow box comes dressed in sunrise pinks and oranges, and you can personalise it with a place and the distance from Reims. A bottle of Rosé comes inside. Set it down and everyone gets a little piece of the story, and the table looks planned by someone with taste, even if you grabbed it that morning.
By the pool and around town
Now for the gloriously silly part. Yes, a champagne house has made a Veuve Clicquot Surfboard. It has a hemp lining and the page calls it a display centrepiece, which feels like a polite way of saying nobody is going to paddle out on it. That is rather the point: lean it by the pool with a couple of deckchairs and a spritz, and the brand gets to show off in your own backyard, with all the look of a very good holiday.
And because why stop there, the Veuve Clicquot Bicycle takes the brand for a lap of the neighbourhood. It is a Dutch-style city bike in that unmistakable sunny yellow, with a comfortably wide saddle, an upright riding position and a parcel rack made for a baguette, a bunch of flowers or, let us be honest, a bottle. This is the one you pedal slowly to the park, waving at people, and every wave introduces that yellow to someone new.
On the wall
For the nostalgic in all of us, the 250th Anniversary Yellow Label Poster is a limited-edition print that nods to the brand's long history. It comes unframed, so you get to choose the frame and the wall, and that is the invitation: the yellow label is welcome in your kitchen, your hallway or your living room, anywhere you fancy a long lunch feeling.
One yellow label, everyone invited
That is the charm of it. An icon you already know has come to life as a duffle, a basket, a sun, a surfboard, a bicycle and a poster, it shows up on the lawn and around the neighbourhood, and the invitation is open to anyone who fancies joining in. Pick one piece or collect the lot, and let that old yellow label turn up in your summer in a way you did not see coming.
Please enjoy responsibly, 18+
At a glance
- Le Picnic Voyage Collection: $730. Woven travel duffle with leather detailing and a 1.5L magnum of Yellow Label.
- Le Picnic Beach Basket Collection: $630. Limited-edition Souleiado collaboration with a Veuve Clicquot wicker beach basket, a Souleiado 100% cotton patterned picnic rug (170cm x 170cm), 4 Souleiado plates and a 750ml bottle of Yellow Label.
- Chasing the Sun Totem, Rosé: $165. Upcycled, 3D knitted cooler by Yinka Ilori that keeps bottles fresh for up to 90 minutes. Includes a 750ml bottle of Rosé.
- Capsule Collection Arrow, Rosé: $140. Personalisable box with a 750ml bottle of Rosé. Allow 5 to 8 working days for personalisation and shipping.
- Veuve Clicquot Surfboard: $6,300. Hemp-lined display piece.
- Veuve Clicquot Bicycle: $3,800. Dutch-style city bike with wide saddle, parcel rack and chain guard.
- 250th Anniversary Yellow Label Poster: $80. Limited edition, 42 x 59cm, sold unframed.
Verdict: A nostalgic icon that has stepped off the bottle and is happy to welcome anyone to the fun. Take the duffle on the road, the basket and the sun to the lawn, the surfboard to the pool or the poster to the wall, and the yellow does the rest.
