Bougie Pets: Luxury Dog Products for the Fur Baby Who Has Everything
A memory foam bed, a champagne bottle squeaker and a leopard print car seat: the cheerfully over-the-top side of dog life.
Bougie pets and luxury dog products are officially a thing, and honestly, who are we to judge? If your dog already has the good bed, the good bowl and a toy shaped like a bottle of champagne, you are in excellent company. Over-the-top dog life is a thing and I'm here for it!
A memory foam bed worth the sulk when it is moved
The Barney Bed Signature in Bone is a dog bed you will not want to hide in the laundry. The soft, plump bolster and calm cream tone sit happily in a styled bedroom or living room, and the details are as considered as the look: a waterproof lining, a removable microfibre cover and a non-slip base underneath. It also comes with raised chin rests, because nobody has ever napped better with their head hanging off the edge. It arrives vacuum sealed for easy shipping and needs a few days to puff up properly. The Medium suits dogs under 63 cm from nose to base of tail, think cocker spaniels, French bulldogs and beagles, and it is $369.
A bowl that survives the zoomies
Not every luxury has to be fussy. The YETI Boomer 4 dog bowl is the rare dog bowl you are happy to leave out on the kitchen floor. It has a clean, simple shape, and the thick 18/8 stainless steel looks and feels solid, with a non-slip ring that keeps it put when dinner gets exciting. It holds four cups (936 mL), and because it goes in the dishwasher, keeping it looking good takes no effort. It is not insulated, however it does have a double wall design. It suits the dog who treats mealtimes like a contact sport, and would be an ideal gift for the person (dog) that has everything $65.

A hand made leather harness with brass fittings
The Rogue Royalty Attila harness is the kind of thing you buy once and talk about for years. Warm brown leather and solid brass buckles make a dog look dressed for an occasion rather than just a walk, and the build backs up the looks: bridle leather, double-ply straps and padding in soft rubber and calfskin. Rogue Royalty hand make the harnesses and covers it with a 10-year craftsmanship warranty. It comes in sizes small to extra large, so it suits big, strong dogs that deserve to look the part. It is currently $204, reduced from $255.

The toy with a very familiar pattern
Fashion fans will spot the print straight away. The Chewy Vuiton Checker Bone by Haute Diggity Dog is a plush squeaker bone in a checkerboard print, with a little Paris label for good measure, so it looks like it came out of a luxury boutique just like their owners. It comes in 3 sizes small, large and extra large, and the extra large has a mesh lining for keener chewers. It starts from $22.95, which makes it the cheapest way into designer territory.

Champagne, but make it squeaky
Every good celebration needs a bottle. The Mutt & Chandog Champagne toy from Dog Diggin Designs is a plush bottle in black with a gold-yellow top, which looks the part scattered across a lounge room rug. It suits the dog who has a flair for the dramatic, or anyone who needs a birthday present sorted in a hurry. At Doggytopia it starts from $21.95, with the large at $26.95.

A leopard print booster seat for two
Road trips are better with a view. The indieboho double size booster seat in Leopard Luxe holds one medium dog or two small ones so they can see out the window whilst protecting the interior, and it looks more like a stylish back seat accessory than a pet seat. It was designed in Australia, and the leopard print was illustrated just for the indieboho. It sits across the back seat, uses a three-point system with the seat belt, headrest and built-in tethers for safty, and has a removable washable velour lining. It is $348.

At a glance
- Barney Bed Signature in Bone (Medium): memory foam bed with waterproof lining, suits dogs under 63 cm, $369
- YETI Boomer 4 dog bowl: 4 cup stainless steel bowl with non-slip ring, $65
- Rogue Royalty Attila harness, brown and brass: hand made leather harness, sizes small to extra large, $204 (was $255)
- Chewy Vuiton Checker Bone: plush squeaker bone, from $22.95
- Mutt & Chandog Champagne toy: plush squeaker bottle, from $21.95, large $26.95
- indieboho Leopard Luxe double booster seat: fits one medium or two small dogs, $348
Verdict: Start with the bowl or the toys if you want a little bougie for not much money, and save the bed, the harness and the booster seat for the dog who has truly earned it.